华为鸿蒙系统一直备受关注，热度居高不下。在6月举办的2024年华为开发者大会上，HarmonyOS NEXT 系统重磅推出，更是吸引了无数目光。此次更新开辟了全新空间，众多开发者纷纷跃跃欲试，欲在这一创新的生态系统中有所突破。
近年来，鸿蒙生态进展良好，设备数量已突破 9 亿台，吸引超过 254 万开发者，Top5000 应用已加入鸿蒙生态，1500+应用已完成上架。研究机构 counterpoint research 发布的数据显示，HarmonyOS 在中国的市场份额已由 2023 年一季度的 8%上涨至 2024 年一季度的 17%，正式超过苹果 iOS，成长为中国第二大操作系统。
随着鸿蒙系统的逐步普及，越来越多的开发者和广告主开始探索这一全新生态系统的潜力。为了帮助开发者实现精准的广告监测与数据分析，热力引擎团队依托热云数据在归因分析和用户行为分析领域的多年积累，推出了鸿蒙专属广告监测与分析解决方案。
作为鸿蒙系统官方认证的紧密合作伙伴，我们致力于为开发者提供高效、精准且功能强大的广告监测和分析工具，助力开发者在鸿蒙生态中更好地执行营销策略，加速起量。
监测利器，精准导航
热力引擎团队提供的解决方案专为鸿蒙系统打造，适用于 HarmonyOS Next 5.0（API Level 12.0）及以上版本。
可以在以下三个场景为鸿蒙系统内的广告投放监测和分析提供强大助力：
- 广告监测与效果分析：凭借先进的归因技术，我们可以帮助开发者精确量化广告链路的转化效果。通过整合众多渠道资源，开发者可以轻松追踪和剖析鸿蒙生态内广告投放的各项数据，包括广告的展点和转化数据等，为优化广告位设计、调整投放策略给予关键支撑。
- 设备和用户行为监测：通过我们提供的解决方案，开发者能够获取设备唯一标识符（如 OAID/ODID/AAID），并对用户的行为数据展开全面分析，包括注册、登录、支付等关键操作，为开发者提供深入的用户洞察，有益于优化产品设计，提升用户体验。
- 数据加密与安全保障：运用先进的加密技术，我们保护开发者的数据在传输过程中免遭恶意攻击或篡改，为数据安全保驾护航。
关键数据，效能满舱
除了以上业务场景，鸿蒙专属广告监测与分析解决方案也能为开发者提供多维度的数据支持，开发者能够获取并分析以下数据：
- 广告投放效果数据：详细记录广告展示、点击以及转化情况，为开发者提供全面的广告效果评估，助力优化广告策略。
- 用户行为数据：包括用户在应用内的各类行为事件，如注册、登录、支付、广告点击、应用使用时长和各页面停留时长等。开发者能够通过这些数据洞察用户习惯和偏好，提高用户体验，提升转化率。
- 订单与支付数据：记录用户的支付行为与订单数据，为收入分析和变现决策提供支持。
- 设备数据：包括设备型号、系统版本、运营商信息等，用于了解用户设备的整体分布状况，协助开发者进一步了解目标用户群体的设备特征，优化广告投放策略。
鸿蒙系统作为华为面向万物互联时代推出的操作系统，具有强大的拓展性和生态适应性。随着鸿蒙系统在全球范围的推广，我们相信更多智能设备将采用鸿蒙系统，为开发者和广告主带来可观的市场机遇。
热力引擎将不断优化我们的鸿蒙解决方案，确保能够及时跟上鸿蒙系统的迭代发展。不管是新功能的支持，还是数据分析的深度，热力引擎都将与鸿蒙同步，助力开发者在新兴生态系统中最大限度地发挥潜力。
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