上周末
ChinaJoy在上海新国际博览中心圆满落幕👏
热力引擎一如既往地积极参加此届CJ展会及同期活动
一起来回顾属于我们的精彩瞬间吧！
✦ 中国游戏商务大会出海 游戏全球化论坛 ✦
ChinaJoy开展前的7月24日，热力引擎 参与了在上海北虹桥绿地铂骊酒店举办的中国游戏商务大会。会上，中国音像与数字出版协会游戏工委联合独立出海联合体组织的出海全球化论坛，汇聚了行业领袖，共同分享经验，探讨挑战，为游戏出海提供了宝贵的指导。
热力引擎 作为产品出海发行的策略领航员和数据仪表盘，在现场设置了1V1洽谈桌，与全国的研发发行团队进行了深度交流。针对处于产品迭代及业务增长困境的从业者，热力引擎提供了广告归因、ROI衡量、用户行为分析、A/B测试调优等全方位的分析与调优指导建议，受到了参会者的广泛关注和好评。
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✦ ChinaJoy 现场直击 ✦
7月26日（周五）至28日（周日）的ChinaJoy展会期间，热力引擎在新国际博览中心 W4馆 B305展位与众多新老朋友相聚，大家交流热烈。
展会现场，热力引擎 的展示区吸引了众多参观者的目光。展区内，通过demo演示和产品讲解呈现了热力引擎 在归因分析，ROI衡量，用户行为分析、A/B测试变现等方面的产品增长解决方案。参观者们纷纷驻足，了解热力引擎 的独特优势，与驻守现场的产品专家进行深入的交流和探讨。
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此外，展位还设置了互动体验区，让参观者能够亲身感受其产品的魅力。在互动体验区，来访者们积极参与各种活动，现场气氛热烈，欢声不断。
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✦ App增长官年度交流会 ✦
热力引擎 联合亚马逊云科技、九日论道等主办的 2024 APP 增长官年度交流会于 7 月 26 日在上海滨江举办，聚焦 App 商业化趋势与实践，吸引业内专家和从业者参与，探讨实现稳定增长和高效变现的途径。
热力引擎 资深产品经理刘柏良在交流会上进行了精彩的演讲。柏良主要围绕IAA + IAP发行指南与增长调优展开，以如何打造一款挣钱的产品为切入点，深入浅出的分析了产品变现的要义，针对产品发行全生命周期，包括测款选品、调优变现以及全面推广等阶段提出了专业的变现策略优化建议。具体演讲内容请锁定下周推送！
热力引擎在此次ChinaJoy及同期活动中，通过与行业伙伴的合作和交流，为开发者提供了更多的机遇和思路，助力开发者伙伴在竞争激烈的市场中加速前进。
热力引擎 是一站式增长分析与发行决策平台，具备广告归因、ROI衡量、用户行为分析和A/B测试四大功能模块，致力于为开发者提供全面App营销 & 运营数据分析和策略优化建议，助力业务增长。
近期，热力引擎推出了 Web - to - app 归因解决方案（点击查看），适合那些已经在 web 端投放广告并希望追踪效果的开发者。该解决方案能够精准追踪 web 渠道的广告投放效果，帮助开发者全面了解用户从 web 端到 app 的转化路径和行为，从而优化投放策略，提高买量效率。
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