今天，第十三届金茶奖正式在上海颁奖。热力引擎凭借在 2025 年度出色的数据服务能力与稳健的市场表现，再次从激烈的行业角逐中脱颖而出，荣获“2025 年度优秀营销服务”奖项。
十三载行业沉淀，见证真实影响力
继 2024 年获得“年度优秀服务企业”后，这是热力引擎连续第二年斩获金茶奖殊荣。这意味着我们的技术实力经受住了周期的考验，也印证了在当下市场，扎实可靠的数据基建服务价值得到了行业的充分认可。
作为游戏行业极具影响力的年度颁奖盛会，金茶奖由游戏茶馆主办，至今已沉淀十三载。其评选标准向来以客观与专业著称，旨在筛选出真正具备行业推动力的优秀企业。能在此榜单中占据一席之地，是产品年度综合实力的最佳注脚。
构建“技术+实证”闭环，回应增长难题
2025 年，移动应用市场进入存量博弈深水区，热力引擎选择向内生长，构建了“技术+认知+实证”的完整闭环，用一份稳扎稳打的成绩单，回应了行业对增长的思考：
规模跃升
- 2000+ 开发者“用脚投票”，印证数据价值。在流量红利消退的当下，数据基建的稳定性成为开发者的首要考量。2025 年，热力引擎年度注册客户数突破 2000+，实现逆势倍增；累计帮助超过 10,000+ 款产品提供归因服务。这是市场对我们最真实的信任。
技术突围
首批对接 Google ICM，穿透隐私归因迷雾。面对隐私政策的高墙，我们致力于让数据重获透明度。
- 拓宽边界： 年内新增 20+ 全球渠道对接，无缝覆盖主流与新兴流量洼地。
- 攻克难点： 率先完成 Google Ads ICM 正式对接，在无 IDFA 环境下帮助广告主穿透 iOS 归因黑盒，找回丢失的转化数据。
- 捍卫纯度： 筑起反作弊区域防火墙，在源头拦截异常流量，确保每一分预算都花在真实用户身上。
实效验证
拒绝虚浮概念，数据驱动真金白银的增长。2025 年，我们拒绝空谈概念，与客户共同打磨出了真实的增长范本：
- 降本增效： 助力巴基斯坦头部游戏厂商 Top Edge 完成 50+ 款产品无感迁移，释放 37% 预算空间，广告 ROAS 提升 35%。
- 精细运营： 协助泛娱乐大厂 Tmobi 打通用户级 LTV 模型，优化后 7 日 ROI 提升 30%。
- 存量盘活： 帮助摩天轮票务母公司锐赏科技缩短 40% 投放决策周期；通过精细化分层运营与 Deeplink 技术，推动用户复购率提升 35%，沉默用户唤醒效率提升 150%。
想了解更多 2025 年热力引擎的增长实战复盘，欢迎点击阅读下方内容:
从底层基建的完善到顶层决策的支撑，热力引擎在 2025 年持续致力成为开发者在迷雾中敢于做决定的底气。未来，我们将继续专注于数据技术的深耕，用更透明、更细颗粒度的数据服务，陪伴全球开发者做好精细化增长。
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