Search...

Gamebee Boosted ROI by 25% with Hybrid Monetization Powered by SolarEngine

Gamebee, a top Indian game company, has built a reputation for turning casual play into unforgettable adventures. Blending playful action with immersive 3D experiences, the studio has carved out a dynamic presence in the gaming space. From sports titles like World Sports Challenge 2025 to clever puzzles and fast-paced endless runners, its diverse portfolio showcases both creativity and scale. With over 50 releases across 10+ app stores and more than 20 million downloads, Gamebee continues to set the standard for casual gaming excellence.
 
To stay ahead in the competitive mobile gaming market, Gamebee has been proactively exploring hybrid monetization strategies that combine in-app advertising (IAA) and in-app purchase (IAP).
 
However, the journey hasn't been without its challenges. They faced significant hurdles in gaining precise attribution insights, bridging data fragmentation, and accurately identifying high-value users across both IAA and IAP channels. That's when SolarEngine came in and made a difference.

 

  • Comprehensive Cross-Channel Attribution

Pixel Edge uses SolarEngine to improve ad attribution, especially for their Mintegral campaigns, targeting Mintegral’s Target ROAS feature. Target ROAS is a feature that Mintegral launches to automatically adjust bids based on the predicted LTV of users, ensuring that advertisers can meet their desired ROAS goals while optimizing ad spend.

Before using SolarEngine, Pixel Edge struggles with aligning ad revenue data from in-app ads with their ad platforms, leading to suboptimal targeting and spending. SolarEngine supports automatically sending accurate, real-time in-app revenue data back to Mintegral, which then uses this data to dynamically adjust bids for better targeting and higher-quality users.

 

For example, Gamebee discovered that sports game users acquired via Mintegral had an 18% higher LTV than average. By reallocating the budget to Mintegal, they achieved a notable short-term increase in ROI.
 

  • Closing the Loop for Smarter Scaling

Gamebee also faced data fragmentation across the user journey: advertising data (such as ad clicks) was disconnected from post-install data (user purchases and retention). This gap made it impossible to unify insights and operate at a granular level.
 
SolarEngine's Postback feature allows Gamebee to close the loop between advertising, data postback, and optimization. Core events, such as user purchases and retention, are sent back to ad platforms, helping ad algorithms better identify high-potential users and improve traffic quality. Flexible postback rules also enable seamless collaboration between media buyers and the operations team, creating an efficient workflow.
 

  • Maximizing User Value Through Segmentation

Short user lifespans posed a challenge for Gamebee in identifying valuable users. With SolarEngine's Analysis Module, they gained insights into in-app behavior and segmented users through User Analysis and Dashboard based on full-funnel data, enabling more effective strategies.
 

Segment 1: Ad-Monetized Users (IAA Users)

Gamebee applied Distribution Analysis to filter users with a 7-day retention and at least 5 ad views. They post these data back to ad platforms to create lookalike audiences, improving acquisition quality and ad algorithm performance. Building on these insights, they developed a targeted strategy to increase ad impressions and successfully boost in-app advertising (IAA) revenue.
 

Segment 2: Payers (IAP Users)

To identify high-value users, Gamebee focused on those who made a purchase and completed the tutorial within 24 hours of registration. During the analysis, they discovered that 30% of this segment dropped off at the checkout stage. In response, they streamlined the checkout flow, resulting in a 15% increase in purchase conversions.
 
In a real case, Gamebee offered exclusive bundles with rare items to top spenders, increasing retention by 20%.
 
By combining precise user segmentation with actionable insights, Gamebee successfully validated and improved the IAA and IAP revenue models by dynamically adjusting operational strategies. Leveraging SolarEngine's Analysis Models and Customized Reporting, they built a clear roadmap for continuous optimization and refined operations, making every decision data-driven.

 

  • 25% Increase in ROI

25% increase in ROI, driven by comprehensive and accurate attribution.

  • 30% Growth in Overall Campaign Conversion Rate

Overall campaign conversion rate rose by 30% through closed-loop tracking and optimized ad algorithms.

  • 20% Rise in high-value user retention rate

Through user segmentation and targeted campaigns, retention among high-value users rose by 20%.

  • 15% Increase in Paid Conversion Rate

Refined operations targeting the IAP segment led to a 15% increase in paid conversion rate.
 
 

Don't just take our words for it!

“After integrating SolarEngine's analysis capabilities, we successfully addressed our core challenges in user acquisition and operations. We can quickly identify valuable channels and users, resulting in a 20% increase in high-value user retention and significant revenue growth. More importantly, SolarEngine provides data-driven insights that guide the optimization of our UA and monetization strategies.”

-Gamebee User Growth Team

 

 

Previous
Techouse Games: Boosting ROI & User Growth With SolarEngine
Next
No Downtime, All Insight: How Top Edge Technologies Switched Fast and Grew Faster with SolarEngine
Last modified: 2025-09-08Powered by