Background
Minor Bugs is a leading gaming studio in Lahore, Pakistan. With a team of gaming professionals and enthusiasts, they have developed over 30 high-quality games that captivate millions of users worldwide.
As it expand, Minor Bugs faces challenges managing multi-channel marketing data, optimizing ad performance, and preventing ad fraud. To tackle these issues, Minor Bugs partners with SolarEngine for support.
The Solution
Streamlined Data Integration & Analysis
SolarEngine enables Minor Bugs to consolidate multi-channel marketing data from media channels such as Google, Meta, TikTok, and ad platforms like Mintegral into a single, real-time dashboard. This integration allows for clearer ad performance tracking and faster strategy adjustments.
Precise & Real-time Attribution Tracking
SolarEngine provides accurate multi-channel attribution analysis across mainstream media channels, including SRNs and non-SRNs. This allows Minor Bugs to track user journeys from impression to conversion, ensuring accurate credit allocation for installs.
Custom Data Postbacks
With SolarEngine’s custom postback configuration, Minor Bugs can send key conversion event-relevant install attribution and in-app event data back to media platforms. This feature empowers platforms to optimize traffic allocation in real time, refining ad targeting and enhancing ad performance.
Robust Fraud Prevention
SolarEngine‘s advanced fraud detection blocked over 50,000 fraudulent clicks and invalid impressions for Minor Bugs by identifying suspicious click-to-install times, ensuring geographic data consistency, and intercepting low-converting traffic.
Deep User Insights
SolarEngine provides detailed user behavior insights through tools like Event and Funnel Analysis, helping Minor Bugs optimize ad creatives and engagement strategies, leading to data-driven decisions across their operations.
The Results
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45% increase in CVR: Enhanced campaign targeting and real-time data adjustments lead to a sharp rise in user conversions, improving overall campaign performance.
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52% increase in LTV: With deeper user behavior insights and optimized engagement strategies, Minor Bugs increases the LTV by 52%, resulting in better long-term returns.
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50,000 fraudulent clicks blocked: Saving 15% of the ad budget, Minor Bugs sees more accurate data and focuses their ad spend on real, high-quality traffic.
Don't just take our words for it!
"SolarEngine offers a range of competitive features that provide real solutions for our business needs, such as fraud prevention and flexible data postbacks. Publishers like us can have more control over user targeting and maximize the ROI with minimal efforts."
— Minor Bugs Acquisition Team Lead
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