MTG Technology: Driving 150% Conversion Growth with SolarEngine

MTG Technology, a leading app-developing studio in Vietnam, is recognized for its innovative and user-friendly utility apps, including PDF readers, document scanners, and screen mirroring tools. With a strong foundation built by experienced professionals from Vietnam’s top companies, the company identifies creativity as its top priority.

As MTG Technology scales its advertising efforts, the team is facing two critical challenges.
Managing the performance of a huge number of ad campaigns without a unified attribution tool.
Lacking granular operational data to evaluate the performance of specific ad groups and creatives, which hindered precise campaign optimization.

• Comprehensive Attribution Tracking

SolarEngine unifies MTG’s data from Mintegral, Meta, Google, and other platforms into a single real-time dashboard, providing clarity and efficiency in performance tracking. Leveraging this unified view, MTG Technology identifies that for one of their apps, Mintegral campaigns deliver 25% higher LTV users, enabling smarter budget allocation.

• Custom Reporting for Adgroup-Level LTV Insights

SolarEngine’s customizable reporting allows MTG Technology to connect monetization data with ad group-level attributes. With tailored reports configured by SolarEngine’s Customer Success Manager, MTG matches ad spend at each ad group tier with LTV data, gaining precise insights into individual ad group performance.

• Real-Time Campaign Optimization

SolarEngine enables MTG to adjust campaign settings based on live data. When a campaign running on Google shows signs of declining ROI, SolarEngine’s dashboard flags the issue early. MTG pauses the underperforming ad set, adjusts the targeting parameters, and reactivates it with a 20% improved ROI.

• Detailed User Behavior Analysis

SolarEngine’s analysis shows that a Meta ad group targeting Vietnamese users in major cities achieves a 40% higher conversion rate. By examining segmented data, such as location-based performance and ad creative engagement, SolarEngine identifies localized messaging as the key driver of success, prompting MTG to expand this approach to other regions.

Within just three months of integrating SolarEngine, MTG Technology has experienced significant growth:

- 150% increase in conversions: Enhanced campaign targeting and real-time data adjustments drove a dramatic boost in user acquisition.
- 52% increase in ROI: Granular analytics and optimization strategies resulted in higher returns on ad spend.

Don't just take our words for it!

"SolarEngine completely changed the way our team operates. It allowed us to optimize advertising campaigns almost in real time, leading to 150% growth in just three months after integrating it into our product."

— MTG Technology’s Marketing Team Lead