Vietnam Game Studio Skygo: 10x Campaign Scale with Cost-Efficient Growth on SolarEngine

Skygo, a Vietnam-based game developer, has earned global recognition for its portfolio of simulation and casual games. Known for their engaging mechanics, unique creativity, and broad cross-demographic appeal, Skygo's titles have attracted players worldwide. As the studio continued to scale and expand its global footprint, new operational challenges emerged.

With rapid business growth came the need for more advanced tools. Skygo found that its existing mobile measurement partner (MMP) could no longer keep up with its complex analytics and reporting requirements. The team needed full access to raw data for integration with their in-house BI system, deeper insight into ad performance, and a more comprehensive view of campaign ROI. Beyond technology, Skygo was also seeking a proactive partner capable of assisting with communication with major ad networks such as Applovin and Unity to resolve technical issues efficiently. Recognizing these needs, Skygo partnered with SolarEngine, gaining not just a robust attribution and analytics platform but also a trusted growth partner that offered responsive support and tailored data solutions.

• Exceptional Customer Support

 

Before using SolarEngine, Skygo frequently experienced data connection issues with ad networks like Applovin and had to spend extra time troubleshooting without timely support from its previous MMP. These problems disrupted campaign performance and increased operational workload for the team.

 

SolarEngine's customer support team took an active role in helping Skygo communicate with third-party platforms to quickly locate and resolve issues, ensuring campaigns ran smoothly. For media channels not yet integrated, the SolarEngine team responded promptly and completed integration within one to two weeks. During Skygo's transition from the previous MMP to SolarEngine, the support team provided end-to-end assistance, ensuring a smooth and hassle-free migration. This professional, hands-on support minimized operational friction and allowed Skygo to focus on its core business.

 

• Rich and Flexible Data Capabilities

 

Skygo's previous MMP offered only standardized reports, which made it challenging for the team to capture nuanced insights about user behavior or ad performance. The inability to create customized tracking metrics meant Skygo had to rely on generic data views, limiting the precision of its budget planning and ROI analysis.

With SolarEngine, Skygo gained a far more flexible data framework. The platform provided ROI visibility across 30+ dimensions and 100+ metrics, while also allowing the team to define custom indicators suited to their business logic, such as tracking in-game milestones (e.g., level completions or ad revenue surpassing $10) or building calculated metrics like IAA LTV = IAA Revenue / Installs. Beyond analytics, SolarEngine's open API enabled Skygo to seamlessly export raw and report-level data into its in-house BI system, empowering more advanced, data-driven decision-making.

 

• Cross-Channel Attribution and User-Friendly Interface

 

Scattered campaign data across different channels made it difficult for Skygo to trace conversions accurately or compare results. This fragmentation often led to inefficiencies in campaign optimization and wasted ad spend.

SolarEngine resolved this challenge with its robust cross-channel attribution system, integrating major ad networks such as ASA (Apple Search Ads), Applovin, Mintegral, and Unity into a single, cohesive reporting framework. The unified dashboard allowed Skygo to track, compare, and analyze performance across all channels effortlessly. Combined with a highly intuitive interface, the platform enabled the team to manage campaigns with ease, boost operational efficiency, and onboard new members quickly without a steep learning curve.

 

• 21% More ROAS

 

Thanks to SolarEngine's flexible data and custom metrics, Skygo optimized campaigns, boosting

ROAS by 21%.

• 10-fold Ads Scale

 

By leveraging SolarEngine's cross-channel attribution and unified dashboard, Skygo scaled its ad spend 10 times without losing efficiency.

 

• 30% Less Operation Time

 

With SolarEngine's hands-on support and smooth platform integration, Skygo cut operation time by 30%.

 

Don't just take our words for it!

SolarEngine is not only our advertising attribution partner but also a reliable growth enabler. From seamless migration services to swiftly resolving communication challenges with ad platforms, their professional capabilities have significantly boosted conversion efficiency, enabling us to achieve efficient breakthroughs in the global market.

— Skygo's Marketing Lead