Have you ever found yourself asking: "My ROI looks strong, but is that driven by ads or purchases?" Or "What happens to user value after Day 30?" You're not alone—these are common questions app developers face during ROI analysis.
SolarEngine knows how uncomfortable this is, so we are thrilled to share the update of our ROI report, as part of our advanced analytics suite for app developers, designed to bring greater clarity, deeper insights, and smarter decision-making to your monetization strategy.
Key Challenges in ROI Analysis
One of the key challenges is to understand where your ROI is coming from. In-app advertising (IAA) and in-app purchases (IAP) follow different monetization models, user behaviors, and optimization strategies, so combining their ROI data can obscure what's truly driving growth and make it harder to optimize campaigns or evaluate user quality.
Another common challenge is that traditional ROI reports often fail to capture delayed monetization trends because they don't track users over long periods, meaning you might not see your true ROI. These late-stage revenues remain hidden if you're only analyzing short-term metrics like Day 7 or Day 30 ROI.
With the help of our updated ROI report, now you can track in-app advertising (IAA) and in-app purchases (IAP) independently and uncover how monetization and user behavior evolve in the long term. In the following sections, we’ll walk you through the update details and how it benefits you.
What's New in SolarEngine's ROI Report?
New ROI Metrics
First, we have added two new ROI metrics in the ROI Report for smarter revenue analysis.
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ROI - IAA
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ROI - IAP
These metrics allow advertisers to break down and analyze the return on investment for each revenue type independently. That provides clearer insight into performance drivers and enables more targeted, data-informed decisions to boost profitability. This means you can:
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Identify which UA channels are bringing in users who monetize better via ads vs. purchases.
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Optimize IAA and IAP strategies independently based on their true ROI.
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And beyond, all to maximize revenue efficiency.
New DayN Metrics
To support deeper insights into long-term user behavior, we have added DayN Metrics to the ROI Report. You can now select from extended attribution windows such as Day 120, Day 150, and Day 210, enabling a more comprehensive view of user value across the full product lifecycle.
In addition, DayN Metrics now include detailed daily data for Day8–13 and Day15–29, covering ROI, retention, and LTV for each day. The old report skipped days between Day 7, Day 14, and Day 30; this enhancement fills those gaps, enabling finer operational control and more precise performance tracking.
DayN Metrics reveal delayed monetization trends and improve ROI accuracy, especially for products with longer conversion cycles, helping you:
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Evaluate ROI more accurately.
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Optimize advertising strategies more effectively.
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Support your product’s long-term monetization model.
How App Developers Will Benefit?
Our upgraded ROI Report addresses key challenges that often hinder effective analysis:
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Unclear which revenue stream is driving results, IAA or IAP?
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Uncertainty around when the user value is realized
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Time-consuming manual work to gather and consolidate fragmented data
See It in Action
Imagine a free-to-play game that earns revenue from both in-app advertising (IAA) and in-app purchases (IAP). Using the ROI - IAA metric in SolarEngine's ROI Report, the team might discover that users from Channel A watch more ads, generating a 70% ad ROI. Meanwhile, the ROI - IAP metric could show that users from Channel B are more likely to make purchases, with a 50% purchase ROI. With these insights, the team could increase ad spend on Channel A and create more premium content for Channel B, optimizing both revenue streams.
Now, take an educational app, where users typically convert later in their journey. A Day 30 ROI might show just 20%, suggesting low early returns. But by extending the window to Day 120 or Day 210 with DayN Metrics, the team could uncover significant monetization between months 3 to 6, resulting in a higher ROI. This insight allows them to adjust strategies, focusing more on long-term engagement to drive sustainable growth.
It's time to stop guessing and start optimizing with precision. The upgraded ROI Report equips you with the clarity and precision needed to navigate the complex monetization landscape, and you can optimize strategies more effectively and drive stronger business growth.
💡Want to explore the new ROI Report today?
👉Reach out to your account manager, and they’ll get you set up!
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