Techouse Games: Boosting ROI & User Growth With SolarEngine

• Actionable Insights Through Multi-Dimensional Data

The lack of professional analytical tools and data interpretation experience prevented Techouse Games from extracting actionable insights from data. Consequently, the company must rely on intuition and trial-and-error to adjust its promotional strategies. This approach was not only inefficient but also risked missing critical conversion windows.

The attribution model of the SolarEngine not only delivers comprehensive cross-chanel attribution but also integrates key metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), retention rates, and paid conversion rates. This data provides Techouse Games with rich insights, enabling the team to discern the true value of channels, understand user behavior patterns, and grasp market trends. Every decision regarding ad placement and game promotion is backed by data.

For example, the team discovered that although Channel A had a lower CAC, its LTV was only 60% of the industry benchmark—while Channel B delivered 2.3× higher LTV. These insights allowed for confident, data-driven budget shifts.

• Dedicated onboarding and 24/7 support

Before adopting SolarEngine, the team had used other data tools but repeatedly encountered issues such as tagging errors and data gaps during data integration, without receiving timely responses. Subsequent data analysis also lacked guidance, consuming significant time and effort.

Considering the limited technical resources of the team, SolarEngine established a dedicated integration team for Techouse Games, offering 24/7 rapid response. From technical planning for multi-channel data integration to tagging testing and data validation, the team provided end-to-end one-on-one assistance throughout the entire process. What previously required weeks to complete was significantly accelerated with the dedicated team's support, ensuring accurate end-to-end data transmission and laying a solid foundation for subsequent attribution analysis. Even when data transmission issues arose late at night, the integration team responded swiftly, preventing technical glitches from disrupting campaign schedules.

• Simple And Intuitive Operations

Complex dashboards often slow down adoption, especially for lean teams with limited training time.

By focusing on essential attribution functions and a clean interface, SolarEngine made it easy for the team to export data, compare channels, and filter metrics. For example, Techouse Games quickly mastered the tool through online demonstrations and immediately integrated it into their data analysis and operational workflows. Its campaign operators could efficiently review click-through and conversion rates of different advertising creatives, while operations staff could monitor user retention curves in real time.

• 30% More Downloads

Techouse Games saw that the download volume of its new game exceeded the expected target by 30% through using comprehensive cross-channel attribution.

• 25% Lower CAC

Thanks to precise attribution analysis and optimized advertising strategies, Techouse Games has reduced its CAC by 25%.

• 20% Higher Retention

With SolarEngine's 24/7 technical support, Techouse Games saved the time and energy that would have been spent on technical exploration and data integration issues and was able to focus on optimizing and innovating gameplay, resulting in a 20% increase in user retention during the first month after the game's launch.

• Faster Data-driven Decisions

By analyzing multi-dimensional data provided by SolarEngine, Techouse Games could respond quickly to market changes and fine-tune campaigns with confidence.

Don't just take our words for it!

By partnering with SolarEngine, Techouse Games not only overcame its initial challenges but established a sustainable, data-driven growth model, even with a limited budget, a strategic approach to attribution and analytics can lead to massive wins.