No Downtime, All Insight: How Top Edge Technologies Switched Fast and Grew Faster with SolarEngine

Top Edge Technologies is one of the largest tech companies in South Punjab and a rising force in Pakistan’s digital innovation scene. With a strong presence in mobile games, apps, and software development, the studio is aiming to rank among the country’s top five technology firms.

Their portfolio spans hundreds of hyper-casual games across Android and iOS, including hits like Rolling Ball Game, Taxi Simulator, and Oil Tanker Simulation Game—each combining addictive gameplay with immersive visuals and attracting tens of thousands of daily users.

But as their reach expanded, so did the complexity. Managing campaigns across multiple networks and keeping attribution accurate and cost-effective had become a growing challenge. That’s when they turned to SolarEngine.

• Fast, Risk-Free Transition Across Over Fifty Products

With over 50 products actively running ad campaigns, Top Edge faced an urgent challenge: transitioning away from their former tracking provider before contract expiry—without disrupting their optimized campaigns, losing historical data, or compromising monetization.

SolarEngine stepped in with hands-on migration support. Working closely with Top Edge’s user acquisition team, our support team helped reconfigure event setups, import past attribution data, and ensure consistent tracking across all apps. Every product was reviewed and onboarded one by one, within days—not weeks.

Despite the scale and time pressure, all products were successfully migrated without a single campaign going offline. For a fast-moving studio like Top Edge, it meant uninterrupted growth—backed by reliable data from day one.

• Portfolio-Level Management, Built for Scale

With over 50 games live, Top Edge needed more than attribution—they needed to handle a heavy load of data from multiple ad networks and mediation platforms on a single dashboard. They were looking for granular-level combined cost and revenue data, in order to measure ROAS and stop non-profitable campaigns fast and accurately.

SolarEngine offered a centralized workspace where ad cost and revenue from all sources could be standardized and constantly updated. Even better, by embracing SolarEngine’s Role Management suite, they could reassign and share dashboard ownership with any team members, making collaboration effortless for a big gaming studio like Top Edge.

• Smarter & Simpler Solutions, Lower Cost

Mintegral contributes 30% of Top Edge's advertising share and is scaling up. Leveraging the group synergy between SolarEngine and Mintegral, Top Edge has viewed effective and successful collaboration among the three parties, leading to a 35% increase in ROAS.

SolarEngine’s multi-channel attribution and user behavior analysis module enables Top Edge a unified BI data platform, all based on a stable and easy-to-implement SDK, which also frees up the team on frequent package updates, and allows them to focus on business growth.

• 37% Reduction in Attribution Costs

37% reduction in attribution costs, enabling reinvestment into UA and creative testing

• 35% Increase in ROAS

35% increase in ROAS on ad campaigns, driven by more reliable attribution.

• 30% Time Savings

30% time savings in weekly performance review across products.

Don't just take our words for it!

"SolarEngine and Mintegral’s partnership-first approach delivered exactly what we needed: clean attribution, intuitive tools, and flawless -execution. SolarEngine migrated 50+ products seamlessly and quickly, ensuring zero downtime, while Mintegral’s campaign expertise supercharged our UA. Together, they reduced attribution costs by 37% and boosted ROAS by up to 30% - 40%. We’re scaling further with Mintegral and view SolarEngine as a long-term growth partner—this is just the start of a years-long collaboration."

-Head of Gaming Department, Top Edge Technologies