How GenITeam Mastered iOS Growth and Retention with SolarEngine

About GenITeam

GenITeam is an award-winning mobile app and game development studio providing end-to-end solutions from concept to publishing. With years of experience across major platforms including iOS, Android, and Amazon, GenITeam has built a global user base of over 50 million and served a diverse range of international clients. Their iconic IPs include Scary Teacher 3D, Little Prankster and Jailbreak Escape, which have gained massive worldwide popularity.

The Challenges

As GenITeam scaled its global footprint, several obstacles emerged in its marketing operations:

iOS Attribution Hurdles
Under Apple's ATT framework, restricted IDFA access led to significant attribution inaccuracies on iOS, resulting in blind ad spend and inefficient budget allocation.

Performance Stagnation
With creative refinement and bidding strategies reaching a plateau, the team struggled to find new levers to boost conversion value and user quality.

Support Latency
Inadequate dedicated support from their former marketing tools often delayed issue resolution and increased operational costs.

SolarEngine's Solutions

1. Advanced iOS Attribution with Google ICM and Ecosystem Synergy

To bridge the iOS data gap, GenITeam leveraged SolarEngine's early-mover advantage in privacy-centric measurement. SolarEngine was one of the first few MMPs compatible with Google Integrated Conversion Measurement (ICM). By utilizing the unique odm_info identifier, the solution provides privacy-compliant, on-device measurement that integrates seamlessly with GenITeam's existing stack.

This transition allowed GenITeam to move away from complex mediation-related tracking setups to a simpler, more intuitive attribution configuration. The overall ecosystem synergy---especially the high accessibility between SolarEngine and Mintegral---ensured that high-value channels were identified with greater precision. This allowed GenITeam to optimize budgets scientifically and maximize their advertising ROI.

2. Enhancing User Journeys via Deep Linking

As GenITeam maxed out performance gains from creative refinement and bidding, it turned to optimizing post-install user journeys. GenITeam deployed SolarEngine's Deeplink and Deferred Deeplink capabilities to enable direct, creative-specific in-game navigation. Users who click an ad are now routed straight to exact in-game levels or events---regardless of whether the game is already installed. This sharply shortened conversion paths and delivered a meaningful lift in new-user retention.

3. Streamlined Operations via Dedicated Support and Cost Efficiency

Beyond offering a highly cost-effective platform, SolarEngine provides GenITeam with dedicated one-on-one account management as a core part of its service. Unlike the ticket-based systems of previous tools that led to lengthy waiting times, GenITeam now engages their dedicated Account Manager, directly for any technical or operational issues. For complex matters, the AM promptly schedules online meetings to ensure rapid resolution. This high-touch support, combined with the product's intuitive design, significantly reduces labor costs while ensuring smooth, uninterrupted business operations.

Key Results

Through its partnership with SolarEngine, GenITeam achieved measurable growth across its core KPIs:

33% increase in iOS matching rate: Successfully recovered missing attribution data, providing a clearer picture of channel performance.

18% lift in D7 user retention: Seamless post-install navigation through Deep Links significantly enhanced long-term user engagement.

30% reduction in operational time: The transition from ticket-based support to direct AM communication eliminated workflow bottlenecks.

Client Testimonial

"Switching to SolarEngine has been a game-changer for our global operations. The platform offers an incredibly cost-effective solution with a simple, intuitive setup that allowed us to transition away from complex tracking configurations. We've seen firsthand how well SolarEngine works with the ecosystem, providing the high accessibility and precision we need to scale. Above all, the support is exceptional --- Rue is a great person to work with, always ensuring any technical or operational hurdles are resolved swiftly to keep our business moving forward."

--- Khurram Samad, GenITeam