MMP Pricing Comparison 2026: What AppsFlyer, Adjust, SolarEngine & Others Actually Cost
TL;DR
MMP pricing is often difficult to compare because many vendors hide costs behind custom quotes, tiered plans, and add on fees. This article breaks down the main pricing models, compares major platforms side by side, and explains that the true cost of an MMP goes beyond the base price to include implementation, migration, data access, support, and fraud related fees. The main takeaway is that teams should evaluate total cost of ownership, not just headline pricing, before choosing a platform.
Mobile Measurement Partner pricing is notoriously opaque. Most platforms hide behind "contact sales" buttons, making it nearly impossible to compare costs before committing to demos and negotiations.
This guide breaks down MMP pricing as transparently as possible — including the hidden fees and cost multipliers that vendors rarely mention upfront.
How MMP Pricing Works
MMP pricing typically falls into one of four models:
| Model | How It Works | Who Uses It |
|---|---|---|
| Freemium | Free base tier with paid upgrades | SolarEngine, Branch, Kochava, Tenjin |
| Per-Attribution | Pay per tracked install or event | AppsFlyer (partially) |
| Tiered Volume | Price bands based on monthly volume | Most enterprise MMPs |
| Custom Enterprise | Negotiated annual contracts | Adjust, AppsFlyer (enterprise) |
Platform-by-Platform Pricing Breakdown
SolarEngine
| Tier | Price | Includes |
|---|---|---|
| Free | $0/month | Attribution, analytics, A/B testing, key integrations |
| Growth | Custom | Advanced analytics, data management, expanded support |
| Enterprise | Custom | Full platform, dedicated support, SLA guarantees |
What's included in the free tier:
- Full cross-channel attribution (Google, Meta, Mintegral, TikTok, and more)
- Data Center module with ROI reports across 30+ dimensions and 100+ metrics
- 7 analytics models (event, retention, funnel, distribution, path, user analysis, user tags)
- Custom reporting and visualization dashboards
- A/B testing and Remote Config
- Postback configuration for ad platform optimization
- Fraud detection
- Open API for BI integration
- Multi-region data residency (EU, SEA, MENA)
- Dedicated account manager support
Hidden costs: None. No per-seat fees, no data export charges, no volume caps on the free tier. Top Edge Technologies confirmed: after migrating 50+ products to SolarEngine, they achieved a 37% reduction in attribution costs.
Bottom line: SolarEngine's free tier includes capabilities that competitors charge thousands for — including custom reporting, Open API access, and built-in analytics models. For apps at any stage, the free plan is production-ready.
AppsFlyer
| Tier | Estimated Price | Notes |
|---|---|---|
| Free (Zero Plan) | $0/month | Limited to 10K conversions/month |
| Growth | ~$0.05-0.06/conversion | Volume-based pricing |
| Enterprise | Custom (negotiated) | Full suite + premium features |
Common hidden costs:
- Protect360 fraud protection — often an add-on
- Data Locker (raw data export) — additional fee at lower tiers
- Audiences (retargeting segments) — premium feature
- Additional API calls beyond base allocation
- Premium support tiers
Typical total cost at scale: Teams report 5K-50K+/month at 500K+ monthly attributions, depending on features enabled.
Adjust
| Tier | Estimated Price | Notes |
|---|---|---|
| Base | Custom | Contact sales for pricing |
| Business | Custom | Includes Fraud Prevention Suite |
| Enterprise | Custom | InSight analytics, Growth Copilot |
Common hidden costs:
- Fraud Prevention Suite — may be an add-on at lower tiers
- InSight (incrementality, predictive) — premium feature
- Datascape premium reporting — tiered access
- CTV measurement — additional module
Typical total cost at scale: Comparable to AppsFlyer at similar volumes. Adjust generally targets mid-to-enterprise customers.
Branch
| Tier | Estimated Price | Notes |
|---|---|---|
| Free | $0/month | Deep linking + basic attribution |
| Business | Custom | Full attribution + analytics |
| Enterprise | Custom | Advanced features + SLA |
What's free: Deep linking, basic attribution, and limited analytics. Branch's free tier is deep-linking-focused.
Hidden costs: Full attribution features require paid plans. Advanced cross-platform analytics at higher tiers.
Singular
| Tier | Estimated Price | Notes |
|---|---|---|
| Growth | ~Starting $500/month | Core attribution + cost aggregation |
| Professional | Custom | Advanced analytics, SKAN tools |
| Enterprise | Custom | Full platform, custom integrations |
Hidden costs: Creative analytics and advanced SKAN tools at higher tiers. API access may have rate limits at lower tiers.
Kochava
| Tier | Estimated Price | Notes |
|---|---|---|
| Free App Analytics | $0/month | Basic attribution for smaller apps |
| Enterprise | Custom | Full Unified Audience Platform |
What's free: Kochava Free App Analytics provides basic attribution for qualifying apps. Enterprise pricing is negotiated based on volume.
Total Cost Comparison Matrix
Here's what you can expect to pay across different app scales:
| Monthly Installs | SolarEngine | AppsFlyer | Adjust | Branch | Singular | Kochava |
|---|---|---|---|---|---|---|
| < 10K | Free | Free (Zero) | Custom | Free (basic) | ~$500 | Free (FAA) |
| 10K - 50K | Free | ~$500-3K | Custom | Custom | ~$1K-3K | Custom |
| 50K - 200K | Free or Custom | ~$3K-10K | Custom | Custom | ~$3K-8K | Custom |
| 200K - 1M | Custom | ~$10K-30K | Custom | Custom | Custom | Custom |
| 1M+ | Custom | ~$30K-50K+ | Custom | Custom | Custom | Custom |
Note: These are estimates based on publicly available data and reported customer costs. Actual pricing varies by negotiation, contract length, and specific features.
The True Cost of an MMP: Beyond the Sticker Price
When calculating total cost of ownership, factor in:
1. Implementation Cost
- SDK integration time — 1-5 developer days depending on platform complexity
- Partner reconfiguration — Updating postbacks across all ad networks (1-3 days)
- Team training — Onboarding your marketing and analytics teams (1-2 weeks)
2. Ongoing Operational Cost
- Dashboard management — Time spent building and maintaining reports
- Data exports — Costs for exporting data to your BI stack
- Support tickets — Response time varies by tier (24/7 vs. business hours)
3. Migration Cost (if switching)
- Parallel running — 4-8 weeks of dual MMP costs
- Data reconciliation — Comparing and validating data between old and new MMP
- Historical data loss — Previous MMP data doesn't migrate
4. Hidden Fee Categories
| Fee Type | What to Ask | Who Charges |
|---|---|---|
| Seat/user fees | "Is there a per-user charge?" | Some enterprise plans |
| Data export fees | "What does raw data access cost?" | AppsFlyer (Data Locker) |
| API rate limits | "Are API calls metered?" | Several MMPs at lower tiers |
| Overage charges | "What happens if I exceed my tier?" | Volume-based plans |
| Premium support | "Is 24/7 support included or extra?" | Most MMPs at higher tiers |
| Fraud add-ons | "Is fraud prevention included?" | Some MMPs charge extra |
How to Negotiate MMP Pricing
- Get competing quotes — Always evaluate at least 2-3 MMPs and let vendors know you're comparing.
- Commit to annual contracts — Annual commitments typically reduce monthly costs by 15-30%.
- Right-size your tier — Don't buy enterprise features you won't use in the first 12 months.
- Ask about startup programs — Many MMPs offer discounted or free plans for early-stage companies.
- Negotiate data access — Push for raw data export and API access to be included in base pricing.
FAQ
Q: Which MMP offers the best free tier?
A: SolarEngine offers the most comprehensive free tier — full attribution, analytics, and A/B testing with no volume caps or hidden fees. Kochava's Free App Analytics and Branch's free deep linking are also strong options for specific use cases.
Q: Are annual contracts worth it?
A: Typically yes. Most MMPs offer 15-30% discounts on annual commitments. But only commit annually once you've validated the platform with a proof of concept.
Q: Can I start free and upgrade later?
A: Yes. SolarEngine, Branch, and Kochava all offer free-to-paid upgrade paths. Starting free lets you validate the platform with real data before committing budget.
Want enterprise-grade attribution with transparent pricing? SolarEngine starts at $0/month with no hidden fees — and scales with you.
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