Pixel Edge: The Journey to Optimized ROAS with SolarEngine

Pixel Edge is an Australian game development company that specializes in creating engaging strategy and casual games for the global mobile gaming market. As the company scales, they face increasing difficulties in managing the effectiveness of their ad campaigns. Their existing setup lacks the ability to fully optimize ad spend and properly attribute revenue, leading to inefficient user acquisition and a lower-than-desired ROAS.

Seeking a reliable solution, Pixel Edge turns to SolarEngine to improve the precision of their ad campaigns and streamline their data management processes.

• Optimizing Mintegral’s Target-ROAS Campaigns with Accurate Ad Revenue Postback

Pixel Edge uses SolarEngine to improve ad attribution, especially for their Mintegral campaigns, targeting Mintegral’s Target ROAS feature. Target ROAS is a feature that Mintegral launches to automatically adjust bids based on the predicted LTV of users, ensuring that advertisers can meet their desired ROAS goals while optimizing ad spend.

Before using SolarEngine, Pixel Edge struggles with aligning ad revenue data from in-app ads with their ad platforms, leading to suboptimal targeting and spending. SolarEngine supports automatically sending accurate, real-time in-app revenue data back to Mintegral, which then uses this data to dynamically adjust bids for better targeting and higher-quality users.

• Easy Integration with Mainstream Platforms

Integrating SolarEngine with Mintegral is simple and straightforward. Once connected, SolarEngine automatically tracks key events like in-app ad revenue and purchases, sending them back to Mintegral in real-time. This enables Mintegral’s machine learning algorithms to dynamically adjust bids, optimizing ad spend and helping Pixel Edge achieve their target ROAS.

With SolarEngine, Pixel Edge can calculate ROI and make data-driven decisions for more effective user acquisition. In addition to Mintegral, SolarEngine supports integration with major ad channels like Google, Meta, Apple Search, and TikTok, offering consistent attribution across multiple platforms.

• Targeted Adjustments for Smarter Campaign Scaling

SolarEngine allows Pixel Edge to take a more strategic approach to scaling their campaigns. Rather than making broad changes based solely on daily performance snapshots, they can now zoom in on specific user behaviors and granular event data—like which users are most likely to engage or spend in the long run.  
This level of insight allows them to prioritize high-value segments and scale their campaigns where it truly matters.

• 35% increase in D7 ROAS

Pixel Edge saw a 35% increase in their Day 7 ROAS thanks to SolarEngine postback to Mintegral. The dynamic bid adjustments based on accurate data helped them optimize ad spend and achieve higher returns.

• 24% increase in LTV

By optimizing data flow and targeting more precise audiences, Pixel Edge successfully improved the quality of the users they acquired, seeing average LTV of their users rose by 24%.

• 15% Reduction in CPI

Pixel Edge reduced their Cost Per Install (CPI) by 15%, achieving more efficient user acquisition while maintaining a high standard of targeting.

Don't just take our words for it!

“SolarEngine has largely improved our data analysis and campaign optimization. By accurately tracking user behavior and providing real-time data, we can better target high-value users and boost our ROAS. The product saved us a lot of time and allowed us to focus on on more strategic decisions.”

-Pixel Edge’s Marketing Team