Reclaiming iOS Performance: A Simple Guide to Google ICM with SolarEngine

In the iOS privacy era, advertisers face a clear challenge: Apple's ATT policy limits tracking, and the loss of IDFA makes it hard to understand which ads work. Many teams reduce budgets or run campaigns with little visibility. Accurate measurement on iOS is now a core need for for every media buyer.

To address the industry-wide issue, Google introduced Integrated Conversion Measurement (ICM), which is a new, privacy-safe framework designed to restore visibility on iOS while staying fully compliant with Apple's requirements.

SolarEngine has already completed a full integration with Google Ads ICM. This partnership gives advertisers an easier path to adopt the new measurement standard and regain control of their data in the privacy-first era.

Recovering Lost Growth on iOS

In the privacy-first era, ATT and other policies have changed how attribution works on iOS. These rules create three direct problems for advertisers:

Broken attribution: Many conversions cannot be identified or returned, and high-value events may be lost or misclassified.
Unclear ROI: It becomes difficult to see which campaigns drive installs or purchases, making budget decisions harder.
Weaker media-buying performance: With less accurate data, ad platform algorithms cannot reliably find high-value users, and campaign results may decline even as spending increases.

Google ICM helps close these gaps. It gives Google Ads advertisers a clearer and more detailed view of performance across the Google ecosystem on iOS. With this privacy-safe measurement method, advertisers can regain some of the essential conversion data that disappeared after ATT.

Early industry tests show strong improvements. After enabling ICM, advertisers see higher attribution coverage and better visibility into iOS conversions. With one technical upgrade, teams can get a more accurate picture of campaign performance, make ROI measurable again, and build a stronger foundation for scalable growth.

The SolarEngine–Google ICM integration

SolarEngine now fully supports Google ICM, making iOS measurement clearer and easier.

With this integration, advertisers gain two advantages:

Restoring key conversion data: SolarEngine upgrades the data pipeline to capture signals that were lost due to privacy limits. This helps rebuild the attribution path while respecting all privacy rules.
Unified reporting across channels: When Google claims a conversion through ICM, SolarEngine verifies it with a standard process. This removes duplicates and aligns Google Ads data with other channels. Advertisers can compare performance across platforms using one consistent view.

Google ICM vs Apple SKAN: A Simple Comparison

Today, many companies already support ICM. But how does it work? And why is it better than Apple's SKAN?

No More Pop-Up Permissions

In the old attribution system, IDFA was the key. If a user said "No" on the pop-up, the whole attribution path broke. Data became incomplete and unreliable. While ICM uses on-device measurement. It does not depend on the pop-up. The device processes the activity locally and sends back an anonymous conversion result. This protects user privacy and still gives advertisers useful data without IDFA.

Fixing the Main Problems of SKAdNetwork

Many advertisers struggle with SKAN because the data is slow, vague, and hard to work with.
ICM improves all of these issues:

Comparison	SKAN	ICM
Data Freshness	Data delayed 24–48 hours. Slow optimization.	Near real-time data. Faster changes.
Data Granularity	Only aggregated data. Missing user-level signals.	Can report installs and key events. Clearer insights.
Setup	Complex schema. Hard to configure. Easy to make mistakes.	Simple setup. SolarEngine provides a zero-effort integration.

(For deeper technical details, please check Google's official documentation.)

Set it up in 2 steps

To make the setup as easy as possible, SolarEngine has already handled the complex parts. No coding needed. Simply install the plugin and activate with one click. After setup, you can check results in the dashboard in real time.

Scenario A: iOS Native App — Done in 2 Steps

Add the plugin: Add the SolarEngine ODM plugin to your Podfile.
Turn it on: In your SDK init settings, set ODMInfo = ON. ICM support will start right away.

Scenario B: Unity Game App — One Click

Install SolarEngineSDK: Go to SolarEngineSDK > SDK Edit Settings.
Enable ODMInfo: Find the ODMInfo option and check the box (iOS Target Version must be 12.0+).

Note: This setup supports attribution and conversion reporting for Google Ads only.

In today's competitive market, better data means better decisions. SolarEngine's full support for Google ICM removes the blind spots in iOS campaigns. You can see where every dollar goes and adjust campaigns with confidence. Want clearer iOS results? Turn on ICM with SolarEngine and take back your data.