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Blog center
From Player to Payer: The Guide to Cracking First-Purchase Conversion in Mobile Games
Improve first-purchase conversion rates in mobile games by identifying key pain points and applying data-driven strategies to boost purchases.
2025-08-14
Fixing Player Churn: 2 Drop-Off Points You Can't Afford to Ignore
Imagine launching your mobile game and eagerly watching the stats roll in, only to see avera
2025-07-30
Introducing ICM: Google Ads' New Solution to Bridge the Attribution Gap
Struggling to track conversions on iOS and Android? Google’s new Integrated Conversion Measurement (ICM) bridges the attribution gap with a privacy-safe, cross-platform solution—no device IDs required
2025-07-02
Build vs Buy: Should You Develop Your Own Attribution Stack or Use an MMP?
Your engineers could build an attribution stack—but should they?
2025-05-28
What Is an MMP? And Do You Really Need One in 2025?
If you're running app marketing without an MMP in 2025, you're flying blind—here’s what they are, why they matter, and how to choose the right one.
2025-05-28
10 Things to Check Before You Trust Your User Behavior Data
Your data might look fine—but unless you’ve run these 10 checks, it might be steering you in the wrong direction.
2025-05-23
5 Common Mistakes in User Behavior Analysis: Don’t Let “Fake Data” Kill Your Growth Strategy
Growth starts with understanding behavior—here are 5 traps in user analysis that could be killing your ROI without you knowing it.
2025-05-23
How to Optimize Gift Packs and Turn More Users into Paying Players
A practical guide to optimizing gift pack strategies with player segmentation, timing, and data-driven testing to boost monetization.
2025-05-22
Why Players Bounce Before Level One? A Data-Driven Guide for Hyper-Casual Game Retention
Why do players quit before level one? Break down your early funnel and fix the leaks before they kill your hyper-casual game's growth.
2025-05-22
Understanding User Behavior in Mobile Games: A Guide for Developers and Growth Teams
Decode how mobile gamers think and act — and turn that data into smarter design, better monetization, and higher retention.
2025-05-16
Mobile Game User Segmentation: A Practical Guide for Developers and Marketers
Discover how precise user segmentation can supercharge your mobile game’s growth, from targeting casual players to optimizing monetization.
2025-05-15
What Is ROAS in Mobile Marketing (And Why It’s the Metric That Matters Most)
ROAS is the ultimate metric for mobile marketers — revealing exactly which campaigns drive revenue and where to scale smarter.
2025-04-25
No articles yet
1
2
3
4
5
From Player to Payer: The Guide to Cracking First-Purchase Conversion in Mobile Games
Improve first-purchase conversion rates in mobile games by identifying key pain points and applying data-driven strategies to boost purchases.
2025-08-14
Fixing Player Churn: 2 Drop-Off Points You Can't Afford to Ignore
Imagine launching your mobile game and eagerly watching the stats roll in, only to see avera
2025-07-30
Introducing ICM: Google Ads' New Solution to Bridge the Attribution Gap
Struggling to track conversions on iOS and Android? Google’s new Integrated Conversion Measurement (ICM) bridges the attribution gap with a privacy-safe, cross-platform solution—no device IDs required
2025-07-02
Build vs Buy: Should You Develop Your Own Attribution Stack or Use an MMP?
Your engineers could build an attribution stack—but should they?
2025-05-28
What Is an MMP? And Do You Really Need One in 2025?
If you're running app marketing without an MMP in 2025, you're flying blind—here’s what they are, why they matter, and how to choose the right one.
2025-05-28
10 Things to Check Before You Trust Your User Behavior Data
Your data might look fine—but unless you’ve run these 10 checks, it might be steering you in the wrong direction.
2025-05-23
5 Common Mistakes in User Behavior Analysis: Don’t Let “Fake Data” Kill Your Growth Strategy
Growth starts with understanding behavior—here are 5 traps in user analysis that could be killing your ROI without you knowing it.
2025-05-23
How to Optimize Gift Packs and Turn More Users into Paying Players
A practical guide to optimizing gift pack strategies with player segmentation, timing, and data-driven testing to boost monetization.
2025-05-22
Why Players Bounce Before Level One? A Data-Driven Guide for Hyper-Casual Game Retention
Why do players quit before level one? Break down your early funnel and fix the leaks before they kill your hyper-casual game's growth.
2025-05-22
Understanding User Behavior in Mobile Games: A Guide for Developers and Growth Teams
Decode how mobile gamers think and act — and turn that data into smarter design, better monetization, and higher retention.
2025-05-16
Mobile Game User Segmentation: A Practical Guide for Developers and Marketers
Discover how precise user segmentation can supercharge your mobile game’s growth, from targeting casual players to optimizing monetization.
2025-05-15
What Is ROAS in Mobile Marketing (And Why It’s the Metric That Matters Most)
ROAS is the ultimate metric for mobile marketers — revealing exactly which campaigns drive revenue and where to scale smarter.
2025-04-25
No articles yet
1
2
3
4
5
All
Growth Guide for Game Ops
From Player to Payer: The Guide to Cracking First-Purchase Conversion in Mobile Games
Improve first-purchase conversion rates in mobile games by identifying key pain points and applying data-driven strategies to boost purchases.
2025-08-14
Fixing Player Churn: 2 Drop-Off Points You Can't Afford to Ignore
Imagine launching your mobile game and eagerly watching the stats roll in, only to see avera
2025-07-30
Introducing ICM: Google Ads' New Solution to Bridge the Attribution Gap
Struggling to track conversions on iOS and Android? Google’s new Integrated Conversion Measurement (ICM) bridges the attribution gap with a privacy-safe, cross-platform solution—no device IDs required
2025-07-02
Build vs Buy: Should You Develop Your Own Attribution Stack or Use an MMP?
Your engineers could build an attribution stack—but should they?
2025-05-28
What Is an MMP? And Do You Really Need One in 2025?
If you're running app marketing without an MMP in 2025, you're flying blind—here’s what they are, why they matter, and how to choose the right one.
2025-05-28
10 Things to Check Before You Trust Your User Behavior Data
Your data might look fine—but unless you’ve run these 10 checks, it might be steering you in the wrong direction.
2025-05-23
5 Common Mistakes in User Behavior Analysis: Don’t Let “Fake Data” Kill Your Growth Strategy
Growth starts with understanding behavior—here are 5 traps in user analysis that could be killing your ROI without you knowing it.
2025-05-23
How to Optimize Gift Packs and Turn More Users into Paying Players
A practical guide to optimizing gift pack strategies with player segmentation, timing, and data-driven testing to boost monetization.
2025-05-22
Why Players Bounce Before Level One? A Data-Driven Guide for Hyper-Casual Game Retention
Why do players quit before level one? Break down your early funnel and fix the leaks before they kill your hyper-casual game's growth.
2025-05-22
Understanding User Behavior in Mobile Games: A Guide for Developers and Growth Teams
Decode how mobile gamers think and act — and turn that data into smarter design, better monetization, and higher retention.
2025-05-16
Mobile Game User Segmentation: A Practical Guide for Developers and Marketers
Discover how precise user segmentation can supercharge your mobile game’s growth, from targeting casual players to optimizing monetization.
2025-05-15
What Is ROAS in Mobile Marketing (And Why It’s the Metric That Matters Most)
ROAS is the ultimate metric for mobile marketers — revealing exactly which campaigns drive revenue and where to scale smarter.
2025-04-25
No articles yet
1
2
3
4
5
From Player to Payer: The Guide to Cracking First-Purchase Conversion in Mobile Games
Improve first-purchase conversion rates in mobile games by identifying key pain points and applying data-driven strategies to boost purchases.
2025-08-14
Fixing Player Churn: 2 Drop-Off Points You Can't Afford to Ignore
Imagine launching your mobile game and eagerly watching the stats roll in, only to see avera
2025-07-30
Introducing ICM: Google Ads' New Solution to Bridge the Attribution Gap
Struggling to track conversions on iOS and Android? Google’s new Integrated Conversion Measurement (ICM) bridges the attribution gap with a privacy-safe, cross-platform solution—no device IDs required
2025-07-02
Build vs Buy: Should You Develop Your Own Attribution Stack or Use an MMP?
Your engineers could build an attribution stack—but should they?
2025-05-28
What Is an MMP? And Do You Really Need One in 2025?
If you're running app marketing without an MMP in 2025, you're flying blind—here’s what they are, why they matter, and how to choose the right one.
2025-05-28
10 Things to Check Before You Trust Your User Behavior Data
Your data might look fine—but unless you’ve run these 10 checks, it might be steering you in the wrong direction.
2025-05-23
5 Common Mistakes in User Behavior Analysis: Don’t Let “Fake Data” Kill Your Growth Strategy
Growth starts with understanding behavior—here are 5 traps in user analysis that could be killing your ROI without you knowing it.
2025-05-23
How to Optimize Gift Packs and Turn More Users into Paying Players
A practical guide to optimizing gift pack strategies with player segmentation, timing, and data-driven testing to boost monetization.
2025-05-22
Why Players Bounce Before Level One? A Data-Driven Guide for Hyper-Casual Game Retention
Why do players quit before level one? Break down your early funnel and fix the leaks before they kill your hyper-casual game's growth.
2025-05-22
Understanding User Behavior in Mobile Games: A Guide for Developers and Growth Teams
Decode how mobile gamers think and act — and turn that data into smarter design, better monetization, and higher retention.
2025-05-16
Mobile Game User Segmentation: A Practical Guide for Developers and Marketers
Discover how precise user segmentation can supercharge your mobile game’s growth, from targeting casual players to optimizing monetization.
2025-05-15
What Is ROAS in Mobile Marketing (And Why It’s the Metric That Matters Most)
ROAS is the ultimate metric for mobile marketers — revealing exactly which campaigns drive revenue and where to scale smarter.
2025-04-25
No articles yet
1
2
3
4
5
From Player to Payer: The Guide to Cracking First-Purchase Conversion in Mobile Games
Improve first-purchase conversion rates in mobile games by identifying key pain points and applying data-driven strategies to boost purchases.
2025-08-14
Fixing Player Churn: 2 Drop-Off Points You Can't Afford to Ignore
Imagine launching your mobile game and eagerly watching the stats roll in, only to see avera
2025-07-30
Introducing ICM: Google Ads' New Solution to Bridge the Attribution Gap
Struggling to track conversions on iOS and Android? Google’s new Integrated Conversion Measurement (ICM) bridges the attribution gap with a privacy-safe, cross-platform solution—no device IDs required
2025-07-02
Build vs Buy: Should You Develop Your Own Attribution Stack or Use an MMP?
Your engineers could build an attribution stack—but should they?
2025-05-28
What Is an MMP? And Do You Really Need One in 2025?
If you're running app marketing without an MMP in 2025, you're flying blind—here’s what they are, why they matter, and how to choose the right one.
2025-05-28
10 Things to Check Before You Trust Your User Behavior Data
Your data might look fine—but unless you’ve run these 10 checks, it might be steering you in the wrong direction.
2025-05-23
5 Common Mistakes in User Behavior Analysis: Don’t Let “Fake Data” Kill Your Growth Strategy
Growth starts with understanding behavior—here are 5 traps in user analysis that could be killing your ROI without you knowing it.
2025-05-23
How to Optimize Gift Packs and Turn More Users into Paying Players
A practical guide to optimizing gift pack strategies with player segmentation, timing, and data-driven testing to boost monetization.
2025-05-22
Why Players Bounce Before Level One? A Data-Driven Guide for Hyper-Casual Game Retention
Why do players quit before level one? Break down your early funnel and fix the leaks before they kill your hyper-casual game's growth.
2025-05-22
Understanding User Behavior in Mobile Games: A Guide for Developers and Growth Teams
Decode how mobile gamers think and act — and turn that data into smarter design, better monetization, and higher retention.
2025-05-16
Mobile Game User Segmentation: A Practical Guide for Developers and Marketers
Discover how precise user segmentation can supercharge your mobile game’s growth, from targeting casual players to optimizing monetization.
2025-05-15
What Is ROAS in Mobile Marketing (And Why It’s the Metric That Matters Most)
ROAS is the ultimate metric for mobile marketers — revealing exactly which campaigns drive revenue and where to scale smarter.
2025-04-25
No articles yet
1
2
3
4
5
From Player to Payer: The Guide to Cracking First-Purchase Conversion in Mobile Games
Improve first-purchase conversion rates in mobile games by identifying key pain points and applying data-driven strategies to boost purchases.
2025-08-14
Fixing Player Churn: 2 Drop-Off Points You Can't Afford to Ignore
Imagine launching your mobile game and eagerly watching the stats roll in, only to see avera
2025-07-30
Introducing ICM: Google Ads' New Solution to Bridge the Attribution Gap
Struggling to track conversions on iOS and Android? Google’s new Integrated Conversion Measurement (ICM) bridges the attribution gap with a privacy-safe, cross-platform solution—no device IDs required
2025-07-02
Build vs Buy: Should You Develop Your Own Attribution Stack or Use an MMP?
Your engineers could build an attribution stack—but should they?
2025-05-28
What Is an MMP? And Do You Really Need One in 2025?
If you're running app marketing without an MMP in 2025, you're flying blind—here’s what they are, why they matter, and how to choose the right one.
2025-05-28
10 Things to Check Before You Trust Your User Behavior Data
Your data might look fine—but unless you’ve run these 10 checks, it might be steering you in the wrong direction.
2025-05-23
5 Common Mistakes in User Behavior Analysis: Don’t Let “Fake Data” Kill Your Growth Strategy
Growth starts with understanding behavior—here are 5 traps in user analysis that could be killing your ROI without you knowing it.
2025-05-23
How to Optimize Gift Packs and Turn More Users into Paying Players
A practical guide to optimizing gift pack strategies with player segmentation, timing, and data-driven testing to boost monetization.
2025-05-22
Why Players Bounce Before Level One? A Data-Driven Guide for Hyper-Casual Game Retention
Why do players quit before level one? Break down your early funnel and fix the leaks before they kill your hyper-casual game's growth.
2025-05-22
Understanding User Behavior in Mobile Games: A Guide for Developers and Growth Teams
Decode how mobile gamers think and act — and turn that data into smarter design, better monetization, and higher retention.
2025-05-16
Mobile Game User Segmentation: A Practical Guide for Developers and Marketers
Discover how precise user segmentation can supercharge your mobile game’s growth, from targeting casual players to optimizing monetization.
2025-05-15
What Is ROAS in Mobile Marketing (And Why It’s the Metric That Matters Most)
ROAS is the ultimate metric for mobile marketers — revealing exactly which campaigns drive revenue and where to scale smarter.
2025-04-25
No articles yet
1
2
3
4
5
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